Data-Driven Marketing Platform

A data-driven marketing platform running on Flask APIs with a React/Next.js frontend, backed by an enterprise BigQuery data infrastructure. The platform pairs a Flask API core with a React/Next.js interface.

Highlights

• Flask APIs power the core logic of the marketing platform
• React/Next.js frontend for the user-facing interface
• BigQuery data infrastructure that stores GA4 and Google Ads data
• Enterprise data infrastructure supporting analysis of marketing data

Together, these components give teams a data-driven marketing platform built on a modern stack.

AI engineering view

This is the AI core of the marketing analytics platform: Flask APIs serve the analytics and attribution logic on top of the GA4 and Google Ads data stored in BigQuery.